THE NATIONAL HUMAN RESOURCES DIRECTORY
HR Services Directory
Employer Branding Africa
Full Company Profile:
EMPLOYER BRANDING AFRICA
Cultivating your brand to connect your people
People want to know the story behind what it’s like to work for your company, and employees seek an emotional connection beyond compensation – Purpose, Belonging and Impact!
At Employer Branding Africa, we breathe life into your company. We help you craft your story to attract, engage and retain people who connect and align with your culture.
MEET THE FOUNDER BEHIND EMPLOYER BRANDING AFRICA
Ten years ago Celeste Sirin built Employer Branding Africa off the back of an award-winning Recruitment Marketing and Response Management Agency, Celeste has partnered with many HR and knowledge groups to educate and promote employer branding as a business principle into organisations. As a seasoned specialist consultant, facilitator and speaker, Celeste’s passion lies in developing the knowledge of employer branding best practice within the South African and African talent markets. Utilising research, insights, creativity and digital recruitment solutions, she assists companies in building their unique Employer Value Propositions to attract, engage and retain the best talent, she partners with start-ups through to some of the largest reputable employer brands across vast industry sectors and Africa.
OUR SERVICES
To increase employee engagement, retain talent and attract the best people, you need an authentic and harmonious workplace. People only feel connected if they understand your employer brand and proposition. With the blend of HR, Talent Acquisition, Recruitment, Marketing, Communications and Corporate Leadership, we will discover the strengths of your brand equity.
Employer Branding
Our holistic business model is based on a three-fold approach. We handhold and train our clients, simultaneously developing, implementing and activating their employer branding framework and value proposition, thereafter integrating their newly adopted best practice.
Research
- Internal employee research
- External Talent Insights
- Competitive Analysis
EVP Creation and Strategy
- Employer value proposition
- Talent attraction & personas
- Campaign development
- Activation and Integration
Recruitment Marketing Services
- Content Creation and copywriting
- Development of recruitment marketing materials
- Digital & social media marketing & communications
- Training and Facilitation