Rethinking Employer Branding to Connect, Retain and Compete in a Changing World of Work
Facilitated by Celeste Sirin, Employer Branding Africa
We’ve added a twist to everything you already love about the HRworks Breakfast — the energy, the networking, and the shared stories.
This exclusive roundtable-style session invites CHROs, Talent Leads, HR Managers and executive leaders to engage in focused, peer-led conversations that help rethink and reshape their organisation’s talent brand and value proposition — in ways that reflect the realities of today’s changing workplace.
Enjoy rotating through insight-led roundtable discussions, each exploring key challenges and successes facing HR and talent leaders today — from internalising EVP and keeping culture alive in hybrid teams, to elevating HR influence, navigating AI, and competing in a noisy talent market.
The focus? Shared experiences, practical insight, and tested strategies drawn from real workplaces — not theory.
✅ What You’ll Walk Away With
- Peer-led insight and shared workplace experience
- Clear takeaways on what’s working — and what’s not
- Meaningful new connections with like-minded leaders
- A distilled post-event insights report, capturing key themes, patterns and emerging trends raised at the table
✅ Some of What You’ll Internalising EVP – From Promise to Practice
- AI & the Human Brand – Staying Connected in a Tech-First World
- Transforming Talent Teams – From Admin to Advocacy
- Keeping Culture Alive – Navigating Hybrid and Retention Realities
- Attracting Talent Through EVP – Competing in a Noisy Market
📍 Event Details
🗓 Date: 25 June 2025
🕘 Time: 08:30–12:30
🎟️ Tickets: R650 each - strictly limited to 40 participants
📍 Venue: All Office Show Room, 9 Browning Street, Observatory, Cape Town
🔗 Booking Link
About the lead facilitator:
Celeste Sirin is the founder of Employer Branding Africa and the creator of the EBA Learning Academy. As one of the first consultancies to champion employer branding, recruitment marketing, and personal branding in Africa, Celeste works with organisations to turn strategy into lived experience. Drawing on global insights and trends, she helps HR and talent leaders build talent brands that connect, retain and compete — in real workplaces, with real people.
“This isn’t a presentation. It’s a conversation — for leaders who want to make their talent brand work harder to keep the people who matter most.”
